![]() ![]() They assume because the cost of entry is low, that they can build their business quickly. It is relatively easy to start, and there are not many barriers to enter the market. Most people start businesses that have a low barrier to entry-for example, opening a coffee shop or an online blog. De Marco points out something interesting that I hadn't heard since taking a microeconomics class in university (20 years ago!). ![]() Distribution is different from sales and marketing, and De Marco is one of the few business authors that gets it.Īnother essential concept developed in this book is the command of entry. These stores were asking for high discounts and unfavorable payment terms, so eventually, I opted to build my distribution through a Shopify store and heavy online marketing. For example, I could not get my products placed in large stores. Everyone preaches sales and marketing, but what most companies are missing is distribution. I operate a construction goods company, so the above idea immediately clicked. This idea stood out for me as I consider it a fundamental concept, and few business experts really ever talk about having a solid distribution network. De Marco’s Rules for a Successful Businessĭe Marco emphasizes the importance of having a solid distribution network if you want to succeed in business. ![]()
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